Baptiste Giabiconi - first album - OXYGEN

A Music, Financial reward - Created by MMC Label - Contact the project's creator

Become producers of Baptiste Giabiconi's first album and help launch his talents on the world stage!

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Baptiste Giabiconi - first album - OXYGEN

€280,076
on €200,000

funded on
Sep 2, 2012

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    • After a successful stint in fashion whichraised Baptisteâs profile and made him realise the connection he could make with people, the young artist from Marseille will be releasing his début album "Oxygen" in September! 

      Baptiste has chosen to share his dream of making music with an ever-growing group of fans who have followed his progress since the beginning.

      Now, we are delighted to let you share this adventure by giving you the opportunity to become a co-producer of Baptisteâs first album and build the dream together!
    • THE ALBUM

      Determined to make his first steps in music, Baptiste Giabiconihas brought together a selection of important music industry professionals to make it happen. 

      With the help of famous names such as producerPete âBoxstaâ Martin (Robbie Williams, Missy Elliott, Sugababes...) and mastering engineer Tom Coyne (Beyoncé, Adele, Pink...), in September heâll be revealing to the public the results of almost a yearâs work in the studio in London! 

       

      A few months ago, the web was treated to the video for Baptisteâsfirst single "One Night in Paradise", which already has nearly 2.6 millions views! Without any promotion!

    • And hereâs an exclusive chance to listen to three tracks from the future album!

    • The album is due for physical release in France, Belgium and Switzerland in September, and digital release in the rest of the world. The label My Major Company will be handling its development, marketing and promotion.

      We have two main objectives:

      - Increase Baptisteâs media presence (radio, TV, press, web) in France and the French-speaking territories in order to prepare the albumâs commercial release in September.

      - Capitalise on the French success in order to commercialise the album in as many foreign territories as possible, via local licences.

       

      MARKETINGPLAN

      In order to succeed with the first step in France, we will need two things: marketing power allowing us to strike hard and fast, and an active community capable of supporting the project and starting positive word of mouth. My Major Company is the perfect place for achieving these two objectives!

       

      Below is a hypothetical marketing plan showing the main vectors for our investment objectives:

      TV MARKETING - 55% of the budget - target: 15-34 year-olds/ digital and terrestrial TV channels / high-audience prime-time shows + youth programmes

      RADIO MARKETING - 10% - national music radio stations

      PRESSMARKETING - 5% - youth magazines, celebrity press

      WEB MARKETING - 5% - sites for women, music, lifestyle

      COMMERCIAL MARKETING - 10% - specialist stores and hypermarkets

      POSTER CAMPAIGN - 5% - Parismetro system

      PROMOTION - 5% - live promo work with musicians, other expenses

      PRIVATE SHOWCASE IN PARIS - 5% - private event for media outlets and those contributing to the MMC funding (see the rewards column on the right).

       

      This marketing plan has been devised based on the sum of 200,000 euros net. This is the amount shown on Baptisteâs gauge and the minimum to be reached in order for the project to be green-lighted by My Major Company. We believe that this amount will give us the necessary means and community base to reach our objectives. Of course, we aim to go beyond the 200,000 euro mark and create the biggest possible community base!

      The larger the community, the higher the gauge amount will be and the more we will be able to invest in marketing in promoting the project, allowing Baptiste to become a successful media phenomenon. This is precisely the idea behind the new version of My Major Company, with no limit to the size of the gauge and the community! And all the money invested by contributors on the site will be dedicated to the project! The marketing plan will be expanded along the lines of the percentages presented here, but the amounts will be increased, the ads will be more visible, there will be more promotion, etc.


      The only limit is time: in 3 months, the gauge will be closed and the album will be released using the means that you have decided to give it. Whatever happens, it will be great, without a doubt!


    • THE REWARDS

      You can help support Baptisteâs album âOxygenâearn moneyâ

    • The exclusive poster and iPhone case!

    • Baptisteâs ring, baseball cap and guitar!

    • The Giabiconirocket is on the launchpad. All it needs now is your support. Make it happen!



    • Get all the latest news about Baptiste on the MMC Facebook page:

    Baptiste Giabiconi - first album - OXYGEN

    €280,076
    on €200,000

    funded on
    Sep 2, 2012

    See the progression 

    Top backers

    To participate, choose your rewards

    Rewards

    Earn money !

    €10

    On the two first years of operation, you will receive fees on sales of the album calculated by pro-rated amount of your contribution. You'll also receive exclusive rewards ! Earn money.

    20000 bought, 0 available, maximum 4000 per user.

    Digital album

    €12

    The digital album one week before the official release date.

    387 sold, unlimited.

    3 unreleased tracks

    €20

    The digital album one week before the official release date + 3 unreleased tracks.

    409 sold, unlimited.

    Exclusive poster

    €40

    The digital album one week before the official release date + 3 unreleased tracks and the exclusive poster.

    118 sold, unlimited.

    iPhone cover

    €50

    The digital album one week before the official release date, 3 unreleased tracks and the exclusive “I produced Baptiste Giabiconi” iPhone cover.

    235 sold, unlimited.

    Private showcase in Paris!

    €200

    The digital album one week before the official release date, 3 unreleased tracks and two tickets for the private showcase in Paris.

    59 sold, unlimited.

    Skype with Baptiste!

    €500

    The digital album one week before the official release date, 3 unreleased tracks and a Skype chat with the artist!

    5 bought, 25 available, maximum 1 per user.

    Baptiste’s baseball cap!

    €1,000

    The digital album one week before the official release date, 3 unreleased tracks and one of the artist’s favourites baseball caps!

    2 bought, 0 available, maximum 1 per user.

    Baptiste’s ring!

    €1,000

    The digital album one week before the official release date, 3 unreleased tracks and the artist’s personal ring.

    1 bought, 0 available, maximum 1 per user.

    Baptiste’s first guitar, autographed!

    €2,000

    The digital album one week before the official release date, 3 unreleased tracks and the artist’s first guitar specially autographed for you!

    1 bought, 0 available, maximum 1 per user.