ARMENIA, a pop and traditional album by Essaï

A Music, Performing Arts - Created by - Paris, Île-de-France Contact the project's creator

ARMENIA, Essaï's album, is a musical bridge between The East and West, the ideal meeting between pop and Armenian cultural heritage.

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ARMENIA, a pop and traditional album by Essaï

on €10,000.00

funded on
Apr 1, 2016

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  • Armenia’s international project album was born in Essaï’s mind as he set foot for the second time in Armenia. It just made sense to him in a second.

    The desire of Essaï, through this album, is to share the beauty, the culture and the festive spirit of Armenia, cradle of humanity according to legends and the first state to adopt Christianity as an official religion (301 AD).

    Through this album, Essaï also wants to honor the memory of his grandfather, survivor of the Armenian Genocide who was adopted and raised by Bedouins in the Syrian desert when he was a kid, before being recognized twenty years later on a local market place by one of his Armenian cousins. Essaï also wants to celebrate the songs of his late grandmother, whom he accompanied on the piano when she came to visit her family in Paris … and honor in his own way, the attention he now has from the Armenian community spread around the world. ARMENIA the album, it is also and above all, the desire for him, to illustrate the roots of his dual culture through his passion: Music

  • Armenian traditional music is a mix of folk music and sacred music, mostly Christian.

    It is rich many instruments including:

    ... The Duduk, the Kaval, the Peloul (wind instrument)

    ... The Oud, Tar, and the zourna Kanoun (strings)

    ... The Daf and Davul (percussions)

    Essaï’s ARMENIA will be an international album project that is both festive and melancholic, sung in Armenian, which also reinterprets heritage, blending the traditional Armenian instruments through a contemporary pop production.

    With ARMENIA the album, Essaï is willing to share his roots, a vibrant ancient, rich and loving like culture.

  • The themes are inspired by the history of the Armenian civilization, culture and emotions of this great nation:

    - The collective memory

    - The ancestral legends

    - The nature and power of the elements

    - The roots of the world

    - The bonds of family

    - The cradle of humanity

    - The strength and joy of life

  • The songs :

    - HAY EM means "I am Armenian". Two words often used by Armenian people proud of their backgrounds and culture. Lyrics are bout having strength, courage and deep will to live. This is incidentally also a word game with the English "I am". Hay Em is a real festive hymn to Armenia.

    - KOTCHARI is one of the most popular Armenian traditional dances, which unites men and women by drawing energy from the earth. Essaï decided to compose and write a song about it.

    - ARANTZ KES, is a famous pop melody and a worldwide known song that nobody ever heard arranged that way and sung in Armenian.

    - DELE YAMAN IS a traditional song of the heart, that shepherds sang to declare their faith and love.

    - YEREVAN is probably one of the most powerful Armenian anthems from the early 20th century that Essaï totally rearranged.

    - MEDZ MAYRIG. Her name was Varduhi, meaning Rose in Armenian. I chose to call my daughter Indy-Rose to pay tribute to her. She was an opera singer before losing her voice and it was she who gave me mine. She was my grandmother.

  • Essaï leads a double artistic life since his first steps in music.

    French artist of Armenian origin, son of an opera singer and a musician, he grew up listening to Quincy Jones, Donny Hathaway, Al Jarreau, Michael Jackson, Prince, Stevie Wonder but also with traditional Armenian songs, and Christian classics.

    Essaï is singing professionally since the age of 19, while writing, composing and performing for himself and for others.

  • Spotted while he was part of a young pop group on Sony Music label, he was chosen to be Comte Pâris in 2001 for Romeo and Juliet, the musical, whose success in France and abroad will set a date in the history of the French musicals. Essaï then abandoned his law studies to devote himself to music.

    Two years later, a new contract with Mercury Universal allows him to make his first solo artist move and his work for other artists gives him the opportunity to prove himself as an author and composer. At the age of 24, he creates his own production company. Music for theatre, television, he also composes, arranges and produces songs for French artists such as  Jenifer, Michel Legrand, Cécilia Cara, Amaury Vassili, Vincent Niclo and major French musicals: Le Roi Soleil and Les demoiselles de Rochefort.

    In 2009, he becomes the musical director of the television show Battle of the Choirs (TF1). The Grand Show of Children (TF1) followed , then Pop's Cool in 2012 (Canal J Channel) and The New School of Fans in 2014 (Gulli Channel)

    In 2011, Essaï works on his first solo album. He writes, composes, arranges and sings in an urban soul spirit. This album is clearly a tribute to the songs of his youth. The first single, Sweet Family, whose video clip was shot in Paris and New York,  is widely broadcasted on television : MTV, MCM, M6 black. This album offers two unexpected turns to his artistic career.

  • It earned him first to be spotted in the US by Kerry Gordy, son of Motown founder, Berry Gordy. Together they produced a first track, Family (2014), published on the Kerry Gordy Records label. They are now working on a future album project for the United States.

    This album also made him famous among the Armenian international community. Essaï’s sudden popularity on the web got him to do a worldwide promotional tour and go back to Armenia for the second time of his life.

    Invited to perform for several weeks on the set of a prestigious TV Armenian music program, Essaï meets Emmy Bejanyan, the famous Armenian pop star. He then records with her a new version of Yerevan, an Armenian anthem. Within weeks, the song becomes a huge success within the global Armenian community. Its success got Essaï to explore the native Armenia from his grandparents and Armnai will become his new home.                                             

    In 2015, Essaï is chosen by the First Lady of Armenia and Arm TV Channel, to be the European representative of Armenia in GENEALOGY, the international act created to represent Armenia at the Eurovision song contest. The song, written on the topic of the Armenian Genocide, allowed the six singers to get an honorable 16th position in the international ranking.

    The President of Armenia Serj Sargsyan, recently offered Essaï the Armenian nationality and he hand-delivered his passport himself.


  • The theme of the show depicts the symbolism of a carrier Noah's life, with its arket failed in the land of Armenia on Mount Ararat. Noah discovers a new world where life goes on. 

    Surpassing the will of the Almighty, he saves humanity from the flood and leaves its mark in Armenia. It is the force of life. 

    The show tells the story of one of the world's civilizations more vigils, which despite the storms and shipwrecks has never ceased to dance and sing eyes filled with hope. This is the legacy of Noah. 

    Tom will be joined on stage by a symphony orchestra, an exceptional traditional dance troupe of 25 people and Armenian singers from 5 continents. All were witnesses of history and are the bearers of a message of love and humanity, they want to share with the world. It is a return to the sources and origins. 

    The show plans to immerse the viewer in this incredible story through 3D video projections and film effects, mixed with beautiful ballet dancing, flamboyant and colorful costumes, and an orchestra incorporating live themes ARMENIA the album. Between passion, joy and melancholy, the spectators will live an intense emotional and timeless journey. 

    The show opens with Noah trying to save humanity from the flood in the land of Armenia. Animals of each species then cross the stage in hologram. The next scenes depict in music, the history of this nation that continues to believe in life through the ages, and keep deep strength to live. 
  • Your invaluable contributions will finance these successive stages of the project:

    - Symphony recording of the album with a 60 musicians from classical Armenian orchestra.

    - The production of a video clip filmed in Armenia

    - The international promotion of the project.                    

  • Rewards

ARMENIA, a pop and traditional album by Essaï

on €10,000.00

funded on
Apr 1, 2016

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Top backers

To participate, choose your rewards


Your name in the album


Your name on the booklet of the album, in the "thank you" section

38 sold, unlimited.

MP3 album link


A link to download the MP3 album before the official release.

21 sold, unlimited.

Autographed album's CD + your name in the Album


Armenia's CD album autographed by Essaï + your name in the "thank you" section.

97 sold, unlimited.

Essaï - ARMENIA "Eternity" key-ring


This key-ring is a lucky charm containing Armenia's soil, source of life and cradle of humanity.

21 sold, unlimited.

Essaï - ARMENIA "Tree of Life" bracelet


The transparent heart of Essaï - ARMENIA bracelet reveals the image of the "Tree of Life", strength and serenity symbol.

19 sold, unlimited.

Duduk-shaped USB Key containing Essaï - ARMENIA's album


A 2 giga Duduk-shaped USB Key containing Essaï - ARMENIA's album, in Wav and MP3 format.
Pre Order.

37 sold, unlimited.

Skype or Facetime chat with Essaï.


Video Skype or Facetime chat with Essaï to talk about the album, your ideas and your desires.

1 sold, unlimited.

2 tickets for Essaï - ARMENIA's album launch concert.


Hear and see Essaï live, meet him after the show at the ARMENIA album's launch party

24 sold, unlimited.

Private meeting with Essaï in Paris


Meet Essaï and get to know him personally, discuss the album and traditional Armenian music, get an autographed CD album + the Essaï - ARMENIA bracelet

5 sold, unlimited.

Studio session with Essaï.


Join Essaï for a recording session in studio.
Duration: 2 hours

4 sold, unlimited.

Your logo on the CD cover.


If you represent a company or association, this contribution entitles you to include your logo on the cover of the album Armenia

1 sold, unlimited.

Photo session with Essaï


Come get your picture taken with Essaï.
You will be taken in charge by a professional team (photographer, hair, make-up and style) for a 2 hour session and go back home some twenty professional photos of you alone and you with Essaï.

0 sold, unlimited.

Attend the shooting of Essaï - ARMENIA's first videoclip and discover the country of Armenia.


Be there with him on the filming of Essaï's first videoclip for ARMENIA's album
Three days in Armenia. Airfare and hotel included.
+ Your name on the album's booklet in the "thank you" section
+ the autographed CD album.

0 sold, unlimited.

Product placement in the first clip from the Album ARMENIA


Get an international audience for your name or product inside a sequence of the first video clip from the album ARMENIA.

0 sold, unlimited.

Votre bannière sur toutes les affiches du spectacle ARMENIA


Placez votre marque ou votre bannière sur toutes les affiches du spectacle ARMENIA.
Soyez associé à ce projet qui véhicule un message de paix et d'humanité autour de L'ARMENIE

0 sold, unlimited.

Private Concert


Get Essaï's private concert at your home for the personal event of your choice (45 minutes)
+ 5 autographed CD album
+ 5 Essaï - ARMENIA bracelets.

0 sold, unlimited.

Be the guest stars in the music video and making-of the first clip from the album shot in Armenia - Valid for 2 people.


Come and participate in the filming of the first clip from the album in Armenia to appear in the music video and making-of. Three days in Armenia, airfare and hotel included. Valid for 2 people.

0 sold, unlimited.

Essaï V.I.P pass.


This VIP card gives you access to all Essaï's professional events.
1st row seat at concerts, be his guest on music video shootings, studio sessions, show cases, concerts, backstage access, TV Shows. Come and share the closest moments of joy and intense artistic emotions with Essaï and his team.
Valid throughout France for 2 persons for 3 years.

0 sold, unlimited.

YOUR song written, composed and sung for you personally by EssaÏ.


Essaï will write, compose and perform a song for you specifically. On a theme consistent with the album to be set with you, or with rhe option to leave him carte blanche from the first name of the one you love. The song will be included in the album ARMENIA ... or not, if you want this song to remain for her and you only

0 sold, unlimited.